LI relationship first
Prospects recognise your name through relevant engagement before the business message reaches their inbox.
Relationship-first LinkedIn prospecting
Generate LinkedIn leadsby building relationshipsbefore you pitch.
With AI doing the work.
A relationship-first system
Build the LinkedIn relationship first.Then start the sales conversation.
Built around your sales team
Your buyers, offer, proof, voice and CRM rules shape every step of the workflow.
Prospects ready to meet
The system handles the prospecting and relationship-building. Your salespeople step in when a qualified prospect is ready to meet.
AI system installed
The complete prospecting system is configured, tested and installed for your team to keep using.
3½-minute AI LinkedIn system walkthrough
Watch the video.See the full AI LinkedIn prospecting system in action.
Customer result · Two-month campaign
58 meetings held.16 clients won.
A SaaS provider for national sports federations.
The system qualified C-suite buyers against strict criteria, researched each prospect and ran the relationship-first sequence at scale.
Connectionacceptance
≈ 57%Qualifiedconnections
621Prospectreplies
84Meetingsheld
58Clientswon
16Value perclient
€15k – €50k
Founder-led implementation
My sales experience built the method.AI systems made it repeatable.
Hi, I'm Janis Strauss, the founder of Impact Outreach. I design and implement every system personally.
I learned prospecting by selling books door to door. The work was repetitive, but the lesson was human: people listen when you first earn their attention and trust.
Since then, I have worked in sales and LinkedIn prospecting while developing AI systems for companies. I built this system by testing what creates recognition, what starts real conversations and where AI saves time without replacing the salesperson.
Door-to-door sales taught me to earn attention before asking for the sale.
I turned that lesson into a relationship-first prospecting method.
I built AI systems that run the research, engagement and follow-up consistently.
The complete LinkedIn sequence
How the system works.From the right prospect to a sales conversation.
Find the right prospect
- 01Identify the prospect
- 02Qualify the prospect
- 03Skip previous contacts and poor fits
- 04Find a post you can leave a meaningful comment on
Build familiarity
- 05Like the post
- 06Write a meaningful comment
- 07Follow the comment with a connection request
- 08Endorse two key skills
Start the conversation
- 09Send the first text or video message
- 10Send two follow-ups
- 11Salesperson takes over when the prospect replies
Personalised video at scale
Send video messages personalised to each prospect.Without recording a new video every time.
Video gets attention because few people send it. Your salesperson records one approved core video. AI changes only the prospect's first name and, when available, company name. The message, offer and CTA stay fixed.
3.1 sec
Core video, recorded once
Hey [first name], I wanted to send you something personal.
2.8 sec
For Andrew
Hey Andrew, I wanted to send you something personal.
2.8 sec
For Austin
Hey Austin, I wanted to send you something personal.
Built for sales teams
Give every salesperson a steady flow of qualified prospects ready to meet.
Illustrative steady-state model per salesperson: 20 new connection requests per day, 60% acceptance and 1–2 meetings per day.
| Team | Requests / day | Accepted / day | Meetings / day |
|---|---|---|---|
| 1×One salesperson | 20 | ≈ 12 | 1–2 |
| 5×Five salespeople | 100 | ≈ 60 | 5–10 |
Monthly at the same pace
400 requests → ≈ 240 accepted → 20–40 meetings
Monthly at the same pace
2,000 requests → ≈ 1,200 accepted → 100–200 meetings
Illustrative model. Actual results vary by audience, offer, messaging and sales follow-through.
What your company receives.The strategy, installed system, training and launch support.
Prospecting strategy
Your buyers, offer, positioning, messaging and relationship-first sequence mapped into one practical campaign plan.
LinkedIn profile optimisation
Each participating salesperson’s profile refined so prospects see a credible, relevant profile when they engage or connect.
Sales materials
The campaign materials needed to convert interest, such as the outreach video, landing page, PDF brochure or supporting proof.
Your installed system
The AI prospecting system installed and adapted to your audience, offer, voice, approval preferences and CRM.
First campaign launched
Your first campaign built, tested with a controlled group and refined from real output before wider use.
Team training and operating guide
Hands-on training for your salespeople and manager, with simple operating guidance for day-to-day use.
Launch support and repair coverage
One month of active launch support, plus repair coverage for 12 months from go-live if the installed system breaks.
Implementation and support
Your team is using the system within 4 weeks.
Two weeks to set it up. Two weeks to test it with real prospects, refine it and train your team. Then one month of active launch support and repair coverage for 12 months from go-live.
Plan the campaign
Agree the buyers, offer, positioning, voice and campaign goals.
Prepare and install
Optimise LinkedIn profiles, create the agreed sales materials and install the system.
Test with real prospects
Run a controlled live campaign and refine the audience, sequence and messages.
Refine, launch and train
Review live results, finish the adjustments, train the team and begin daily use.
Active launch support
Monitor the rollout, answer user questions and adjust the working campaign.
Repair coverage
If the installed system stops working as agreed, I repair it. New features and campaigns are separate.
The exact scope, support and required third-party services are confirmed before implementation begins. Review the implementation details →
Questions buyers ask
Frequently asked questions.
How do you protect our LinkedIn accounts?
LinkedIn can restrict third-party automated activity, so nobody can honestly promise zero risk. We reduce exposure with a staged rollout, conservative per-account limits, approval options, duplicate and reply stops, and an immediate pause control. Across the client campaigns I have run over multiple months, no client has reported an account restriction. That is useful operating history, not a guarantee.
Read the account-use details →How do we make sure the outreach sounds like us?
Your team approves the voice, claims, examples and patterns the system must avoid. We review real outputs during the initial rollout, and approval gates can remain in place for as long as you want. Anything outside the agreed rules does not have to be sent.
Will this work for a niche or complex offer?
It does not depend on generic scripts or enormous audiences. It works best when you have a clear buyer, a valuable offer and enough LinkedIn activity to create genuine context. We review prospect quality, acceptance, replies and meeting quality before expanding.
How much work will this create for our team?
Your team helps approve the campaign and initial samples. Once it is running, salespeople focus on replies and meetings while a manager retains visibility and pause controls. It is designed to remove daily prospecting work, not create another full-time operating job.
Are there monthly agency fees or hidden subscription costs?
The implementation is a one-time build and installation, not an agency retainer. One month of launch support and repair coverage for 12 months from go-live are included. Your company keeps paying for the third-party services it uses, such as Sales Navigator, CRM, connectivity and AI infrastructure. New campaigns, new features and ongoing optimisation are quoted separately.
See ownership and operating costs →Live demo for your team
See how this would work for your sales team.
I’ll show you the live system, answer your questions and discuss whether it fits the way your team sells.
Book a 30-minute live demoI’ll review your company before we speak.